The Copper
626 First Ave · Murray Hill
Client 1
700K+Views
- Leases signed last month
- 10
- Time with us
- 4 weeks
Now they want us running all of it.
Four weeks in, The Copper's team asked us to take over their full marketing and social media.
nessooNessoo Marketing · NYC apartment marketing
We put your building on camera. Then we fill it.
Social media marketing for NYC landlords, brokers and developers. Creator-led apartment tours, day-in-the-life videos and street interviews that lease up buildings, with every renter who comes in through Nessoo verified for identity, income and assets.
30M+ views in month one
70 verified renters sent
Our first month, by the numbers.
30M+Views in month one
70Verified renters sent
16Leases signed
3Buildings
What we make
New York, on camera.
Apartment tours, day-in-the-life videos and street interviews, made by creators who live here.
Our buildings
The buildings we market.
Lease-up marketing for Manhattan rental buildings. Real buildings, real content, real numbers.
39 John
39 John St · Financial District
Client 2
500K+Views
- Tours booked
- 15
- Leases signed
- 6
- Time to lease up
- 3 weeks
Two months of nothing. Three weeks with us.
39 John spent two months on lease-up without results before bringing us in. Three weeks later almost every unit was leased, and they extended us another week to fill the last one.
110 West 32nd
110 W 32nd St
Just started · Nov 5, 2026Client 3
80K+Views on our first 2 posts
We started with 110 West 32nd on Nov 5, 2026. Results coming soon, and the early posts are already moving.
How it works
Content in. Verified renters out.
One team handles the filming, the Instagram and TikTok posting, and the renters it brings in.
- Step 01We film.Tours, amenities, the neighborhood and the people. Shot by NYC creators who live here.
- Step 02We post.On Instagram, TikTok and our creators' channels, plus yours, built to reach renters who are actively looking.
- Step 03Verified renters show up.Renters come through Nessoo, verified for identity, income and assets before they reach you.
Client results
What happened when they brought us in.
Now they want us running all of it.
Four weeks in, The Copper's team asked us to take over their full marketing and social media.Two months of nothing. Three weeks with us.
39 John spent two months on lease-up without results before bringing us in. Three weeks later almost every unit was leased, and they extended us another week to fill the last one.FAQ
Apartment marketing in NYC, answered.
What is Nessoo Marketing?
A social media and content marketing agency for New York City apartment buildings. Our creators film apartment tours, amenity walkthroughs, day-in-the-life videos and street interviews, post them on Instagram and TikTok, and send interested renters through Nessoo.
Who is NYC apartment marketing from Nessoo for?
Landlords, property managers, brokers and developers with rental units to lease in New York City. We currently market buildings in Murray Hill, the Financial District and Midtown Manhattan.
How fast can social media marketing lease up a building?
At 39 John, two months of lease-up had produced no results before we came in. Three weeks later almost every unit was leased. Results depend on the building, pricing and the market.
How are renters verified?
Renters who come in through Nessoo verify their identity, income and assets before they connect with your building. They still apply through your normal leasing process.
Do you post on our building's own Instagram and TikTok?
Yes. Content goes out on our creators' channels, and we can also share it to your building's or brokerage's own accounts.
How do we get started?
Book a call. We take on a small number of buildings at a time so each one gets dedicated creators.